In Henry VI, Part 2, Shakespeare says, “The first thing we do, let's kill all the lawyers”, but maybe we should look at marketing managers and social media influencers first.
Saturday, June 03, 2023
ChatGPT AI replacing workers - 2June 2023
Reports are being published of actual workers being replaced by ChatGPT and other AI bots. Long predicted, this seems to be happening to real people in real jobs. The Washington Post reports that Copywriters and social media writers are the first up against the wall. Although the immediate burden falls upon the frontline workers and writers, this is a gross failure of management. Again, we see the bean counters are running the companies and the consumers and workers pay the price. This is a failure of management because, as we well know, chatbots are routinely wrong, they make up content, and what they produce is of very low quality (in the sense of writing quality). The article even states clearly that the chatbots “hallucinate”, meaning that they lie. In essence, the managers deciding to dump the humans are admitting that marketing, including much of social media, is a liar’s craft.
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